fair enough question
October 19, 2009
After the Daisy question, probably the most frequent query I’ve had from readers this month is this:
Q: “Why did you publish the latest ‘Lakeshore Chronicles’ book, Lakeshore Christmas,* in hardcover, after hooking readers into the series with paperback originals?”
A: I’m glad this question has been asked (and asked and asked) by readers. It is annoying to get hooked into a series at once price point–pocketbook-friendly paperbacks–and then to find the next eagerly awaited book as a hardback that costs more than twice as much.
The explanation is, it’s a balancing act between fulfilling the mass market needs (individual readers) with the hardcover market reads (libraries and hardcover fans). Having low-cost paperbacks available is a great way to build a readership. A reader is more likely to take a chance on an author she’s never read before if she only has to invest $8 or so in the book.
On the other hand, the lack of a hardcover edition creates huge problems for the public library. With their dwindling budgets, libraries can’t afford to buy many paperbacks, because they tend to fall apart. So that creates problems for libraries with tough choices to make.
When I decided to write a Christmas book about saving the library, the best choice seemed to be a hardcover edition, followed by a paperback edition a year later.
It’s not a perfect solution, and it doesn’t thrill me to ask paperback readers to wait. But anyone with a library card can read the book (or audio or large print edition) for free by taking this form to the local library and asking them to acquire the book.
That said, I should point out that the decision about a book’s format is made by the publisher. Sometimes the author is consulted, sometimes not. The publisher makes the call based on their goals and marketing research.
Question for readers–does your library provide a “patron request” service? I’m happy to say mine does! Thank you, Kitsap Regional Library!